It is the story of a self-taught, Renald Fourgs, a great traveller and theatre lover who embarked a few years ago on a human adventure.
It all started in India, a spiritual country with incredible colours, colourful spices and flowery markets that literally transport you to timeless imagery.
These many trips and encounters have created a click in him. He decided to develop his own brand.
Travel at the heart of his creative inspiration
And it was only natural that he founded his company, AVM IMPORT, based in Cahors, in 1998. And yes, it's not just wine and foie gras in the Lot!
As a creator, importer and wholesaler, Renald Fourgs sees its main brand, Go Simply, sell at more than 2000 retailers in France and abroad. The ethnic-chic style is then put in the spotlight.
And for more than 20 years, a friendship and trust have been able to forge with experienced Indian craftsmen, guardians of ancestral know-how.
A forerunner, he was one of the first to develop a "Great Size" Fashion because for him, everyone must have a place.
It is the state of mind that prevails in this society, the human at the centre of everything.
An ethnic artisanal fashion
Today, he launches a new brand for Men: ALIEN STUFF
Colorful T-shirts with striking symbols with this deep desire to bring a touch of spirituality.